About Pena Life

We Are Pena Life

Pena Life is a beach lifestyle clothing brand born and based in Huntington Beach, CA - Surf City USA. We make clothing for men, women, and kids who don't just visit the beach. They live there.

Founded in 2019 by Rodrigo Pena, we started with a simple idea: make beach clothing that actually fits the lifestyle. Bold prints. Real fabrics. Designs that work in the water and out of it.

What We Make

Boardshorts, rashguards, graphic tees, walk shorts, swimwear, dresses, hoodies - everything you need from sunrise to sunset. Men's, women's, and kids' (we call them groms).

Every piece is built for people who take the beach seriously.

Where We're From

Huntington Beach, CA. The birthplace of surf culture on the US mainland. We live here, we surf here, and we make clothing here for people who feel the same pull toward the water that we do.

How We Operate

Small team. Every order ships from us directly. When you email us, a real person responds - usually same day. Free shipping on orders over \.

That's the Pena Life way.
Live Freestyle.
- Rodrigo & the Pena Life crew, Huntington Beach, CA